Peach Belt Conferences announces new streaming partnership

Peach Belt Conferences announces new streaming partnership


Official Release from the Peach Belt Conference

Commissioner David R. Brunk is pleased to announce that the Peach Belt Conference has reached an agreement with Ustream to become the Exclusive Streaming Partner of the PBC.  The agreement will cover all 13 PBC member schools who will now broadcast all of their live on-line content over the Ustream platform and revolutionize the way fans of the PBC experience live game coverage. 

“We are thrilled to be partnering with Ustream to carry all PBC live events,” said commissioner Brunk from the league office in Augusta, Ga. “The way Ustream allows fans to interact with broadcasts and share the experience will provide a whole new connection between the viewers and the teams they care so much about.  Ustream is a fantastic company and their level of innovation and commitment to providing quality are what makes them a perfect partner for us.”

With the Ustream platform, each of the league’s 13 member schools will have their own individualized channel pages.  These pages will have their own chat windows allowing fans to interact during the games.  The Ustream feed is also embeddable with Facebook and Twitter allowing fans to share the video stream across multiple social networking platforms.  The Ustream feed will also be integrated with PrestoSports, the official website provider for 12 of the league’s 13 members and the PBC office.  Those schools who utilize the PrestoSports live stats player will be able to integrate the Ustream video, creating a live viewing experience that is unique in all of college athletics.

 “Ustream is thrilled to be partnering with The Peach Belt Conference to provide fans with a live experience,” said Wayne Sieve, Ustream Vice President of Sports. “This partnership enables us to showcase our real-time technology to sports fans in a way that is truly interactive and engaging.”

The live and interactive broadcast is available to users across multiple mobile devices including the iPhone, iPad, honeycomb tablet, Droid mobile phone, and more. Through the various channels of syndicated live video players, fans will be able to watch live game coverage anywhere.  Ustream will also archive all broadcasts, allowing fans who may miss a live event to watch it at any time.   All of these features will be provided free to the public.

“Not charging our fans to watch our games was a key component,” said commissioner Brunk.  “We moved away from pay-per-view several years ago and really did not want to go back to that model.  With Ustream being an advertising-supported business, there will never be a charge to fans for enjoying any of our content.”

The Ustream agreement will cover all 13 schools and 13 PBC championship sports.  The Peach Belt and its members are expected to broadcast over 800 live events in the 2011-12 season.

About Ustream:

Ustream, Inc. is the leader in live and interactive video streaming. The interactive platform connects broadcasters and viewers of unlimited size through real-time engagement technology including co-hosted video players, chat, Facebook, and Twitter. Ustream's free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virality across multiple platforms. In addition to activating the embeddable features on external websites, users are able to broadcast and view live moments directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from music artists, celebrities, politicians, athletes, corporate executives, animal enthusiasts, and gamers which have contributed to Ustream's Guinness World Record for the “Most Content Ingested by An Online Video Service”. For more information about Ustream, visit and follow us on our socials: Twitter (@Ustream); Facebook (

Visit the Peach Belt Ustream channel here.