On February 11th, 2006 the Zeta Tau Alpha Sorority hosts "Pack the House in Pink" in the GSW Storm Dome as part of the Women's Basketball Coaches Association's Pink Zone^TM initiative  to raise breast cancer awareness in women's basketball, on campuses and in communities.

The festivities for the night will begin at 5:30 p.m. during the women's game. At halftime, there will be a Survivor's Walk and a PINK Fashion Show. All fans wearing pink will be admitted for free.

The men's game will follow at 7:30. Faculty/Staff MVPs will be recognized at halftime.

Donations will be accepted in lieu of admission, and a Remembrance Wall will be located at the front gate. Anyone who is attending the game will have the opportunity to pay one dollar to honor a loved one or a friend.  

History
The WBCA began the WBCA Pink Zone^TM, formerly known as "Think Pink", in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research.